Thrivecart is a full-funnel building tool that brings together sales pages, checkout pages and an optional course platform under one roof.
The whole package comes in at $690 for the Pro option which includes the affiliate center, custom domain names and a few other features.
Lifetime deal
Thrivecart’s initial attraction was that it’s a lifetime deal. Given that I’ve already had it for a couple of years to take credit card payments in my agency, it’s already paid for itself.
Serving lifetime customers
Then there’s the nervousness I had about course platforms.
I really didn’t want to launch a course and be stuck paying $100 a month forever. The expectation of courses is lifetime access, but noone really thinks about how short the lifespan of a course offer is.
I’ve seen enough flops to know that it’s not a perfect formula and I\ve had enough false starts with my own courses that I didn’t want to commit to a platform liek Kajabi until I had some real momentum
Honestly, I still think that the best place to prove a course concept is on Gumroad, but as I had Thrivecart for other reasons it made sense to use it.
From checkouts to funnels
The big draw of Thrivecart for me is the funnel building process.
I know the economics of funnels well enough to know that without a good flow for order bumps and one time offers, your chances of making a profit from an ad driven funnel are next to nothing.
It has a decent order bump design, as well as a full-fledges series of upsells and downsells that’s way more than I’d expect to use myself.
Drawbacks
As a lifetime deal the big drawback is no video hosting, but I got introduced to Bunny.net which is way cheaper then Vimeo, let alone Wistia, and more secure than just unlisted Youtube files.
It’s not a beginner tool and takes some setup, but I’m plenty comfortable with those steps now, even the integration with a few different email tools is simple enough if you can write your plan on paper. Overall I’d still say it’s easier than trying to do it all in a set of WordPress tools.
One annoying thing is that the checkouts are embedded on the sales pages, when I prefer to have them as a separate page so I can see if I’m at least getting people interested enough to want to know the price. I can flick back and forth between Thrivecart and another tool, but it’d be nice to be more self-contained.
Who’s it for?
Thrive cart of a good option when these apply:
- You’ve proven demand for your product and don’t want to paying the 10% Gumroad tax
- You want to move into ads so you need more than just a single product offer to make the AOV numbers work
- You don’t want to commit to the ongoing costs of a course platform like Kajabi just yet.
- You have the technical chops for a bit more setup work
Try it out at https://thrivecart.com/
