The golden nugget in here is that from about 20 minutes you can see the breakdown of two of Ian’s funnels for his copy products. His results are exceptional (he’s a copywriter with a well established reputation), but it shows a working pattern for the type of offers you can give as bumps and upsells […]
Bullets are the greatest skill in copy, becauase when. you can write bullets, you can write headlines. Lots of headlines Which is wha it takes to write one good one This is a copy copying course that just focusses on bullets.
1. Make your videos as natural and personal as possible. You want your viewer to feel like they are on a call with you or you made the video just for them. 2. Audio and video quality should be good enough to not be distracting, but “overproducing” makes it feel less personal. 3. Speak normally. […]
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
Really expert piece of sales beginning. Watch out for Decision making process (these are never 1 single call in large B2B projects)Digging into what they really want and the pain driving it. Source of the lead. Time vs budgetKnowing that the RFP is never the way to find the right supplier
The story talks about how Epstein wanted to show off their vesatility, but instead made it hard for the label to work out how they could be marketed. A straight up rock & roll set would have been a better choice in this respect.
“T.I.s are like the sand underneath Las Vegas: there’s nothing unique about a patch of sand in the Nevada desert until a city is built on it.” I found this line in an article about the incredible monopoly and moat that’s been built around a crappy 1990’s calculator.
Comprehensive breakdown of “what the hell is growth marketing”. Having a breakdown of the steps is the first move in building an effective flood of leads into your business and knowing what parts you should try to automate or outsource.
Ever written a sales letter for a new product and needed some positive customer comments for it? Me too, and it involved a trawl around a half dozen note-taking apps and searching in long-abandoned Facebook groups. I’m finally getting them organised inside Senja.