Steve Jobs on personal branding:

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

  Sales Roleplay with Shannyn Lee

Really expert piece of sales beginning.

Watch out for

Decision making process (these are never 1 single call in large B2B projects)
Digging into what they really want and the pain driving it.
Source of the lead.
Time vs budget
Knowing that the RFP is never the way to find the right supplier

  Hunter S Thompson fear quote

“I understand that fear is my friend, but not always. Never turn your back on Fear. It should always be in front of you, like a thing that might have to be killed.”

– Hunter S Thompson

Kingdom of fear

The first meme. Published in The Judge, 1921

  XStance advertorial breakdown

Possible the easiest way to get into affiliate marketing is mass market product offers like this, and native ads, run via an advertorial page you own.

  The Gap

Definitions of success, and the creative gap between your taste and your abilities.

  How the Beatles lost their first recording contract

The story talks about how Epstein wanted to show off their vesatility, but instead made it hard for the label to work out how they could be marketed.

A straight up rock & roll set would have been a better choice in this respect.

  Skindecat Company Ad

Quoted in the 1925 college paper, this was a mailer sent round as a joke about business opportunities

  We’re all just sand until we build

“T.I.s are like the sand underneath Las Vegas: there’s nothing unique about a patch of sand in the Nevada desert until a city is built on it.”

I found this line in an article about the incredible monopoly and moat that’s been built around a crappy 1990’s calculator.

  The Hustle’s Ad Growth Guides

Adam Hayes ran 7 figure ad budgets growing The Hustle.

His guides to running ad guides for a high growth newsletter are highly actionable and cover account structures, creative, and targeting.

  Website colours preview

Neat little tool that shows you how your brand colours look on a live site. Good for checking that your personal brand designs actually work as a web page.

  Youtube VSL Library

This affiliate has been collecting long form VSL’s and built a handy library for un in the process.

  What is growth marketing?

Comprehensive breakdown of “what the hell is growth marketing”. Having a breakdown of the steps is the first move in building an effective flood of leads into your business and knowing what parts you should try to automate or outsource.