Found via @Mike_Scully_ on Twitter

A bit generic but a good homepage layout.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

A VSL masterclass from one of the best in the trade.

The first ever youtube video, uploaded by Youtube founder Jawed Karim

What is it, and what makes it effective?

Really expert piece of sales beginning.

Watch out for

Decision making process (these are never 1 single call in large B2B projects)
Digging into what they really want and the pain driving it.
Source of the lead.
Time vs budget
Knowing that the RFP is never the way to find the right supplier

50th anniversary video for Sydney Opera house. A celebration of standing out. (Thanks to John Spencer Williams for sharing)

2 solid ones in this post. I tried the “I’d pay for” search and found the same thing from a good half dozen people.

Watch how Naeem positions branding as a necessary first step in the leadgen process.

A perfect example of selling what people want, and giving them what they need.

All the swish features in the world won’t help if your message isn’t getting through

Steve is the author of PipDecks

by Nicolas Cole & Dickie Bush

Described by Rob Lennon here:
https://twitter.com/thatroblennon/status/1702464615039545763

From “How I Taught My Brother-In-Law To Make A Movie”

Contins some useful models about the first, hardest step.

Incredibly in depth post with high level sauce on how online offers really blow up.

Takes too long to get to the pitch, but not bad as a set of email ideas.

Charles Floate’s last presentation about link building, from SEO Summit

“I understand that fear is my friend, but not always. Never turn your back on Fear. It should always be in front of you, like a thing that might have to be killed.”

– Hunter S Thompson

Kingdom of fear

Published by the GMA and News statesment, this is based on marketing “thought leader” opinion rather than consumer research, but still makes interesting reading.

Short, 120 word emails to maximise clicks for affiliate sales.

See the differences that the top selling creators use to propel them into higher sales & profits.

Joel talks about how he got into the supplements game and how he learned copywriting for this intesely competitive industry.

All the give-aways from the webinar in one place

Given to affiliates for the $100m leads event

(distributed with permission)

Note how the process isn’t a given until it’s been stripped back to its core.

Possible the easiest way to get into affiliate marketing is mass market product offers like this, and native ads, run via an advertorial page you own.

Of course I’m going to geek out on this one.

1. Content database
2. Unique Value Proposition
3. Plug-and-play format
4. Repurposing system
5. Monetization engine

Definitions of success, and the creative gap between your taste and your abilities.

The story talks about how Epstein wanted to show off their vesatility, but instead made it hard for the label to work out how they could be marketed.

A straight up rock & roll set would have been a better choice in this respect.

Quoted in the 1925 college paper, this was a mailer sent round as a joke about business opportunities

“T.I.s are like the sand underneath Las Vegas: there’s nothing unique about a patch of sand in the Nevada desert until a city is built on it.”

I found this line in an article about the incredible monopoly and moat that’s been built around a crappy 1990’s calculator.

5 dimensions of human behaviour which aren’t quantifiable.

Adam Hayes ran 7 figure ad budgets growing The Hustle.

His guides to running ad guides for a high growth newsletter are highly actionable and cover account structures, creative, and targeting.

Nathan is the man behind Convertkit and knows a few things about sales and sending emails.

Work a watch for the sales mindset tips

A reminder that we’re still early

Neat little tool that shows you how your brand colours look on a live site. Good for checking that your personal brand designs actually work as a web page.

Adrian is an absolute master at email deliverability, so read this if you want to pump up your open rates.

Because there’s no way they’re just not reading your emails. There has to be a more sinister answer.

This affiliate has been collecting long form VSL’s and built a handy library for un in the process.

Comprehensive breakdown of “what the hell is growth marketing”. Having a breakdown of the steps is the first move in building an effective flood of leads into your business and knowing what parts you should try to automate or outsource.

A free AI tool to analyse your landing page and figure out what you actually do.