About Me

I spent half a career running direct response marketing for some of the UK’s biggest businesses, as well as some exciting startups. I sent hundreds of millions of emails and physical mailings into the letterboxes and email inboxes of just about every household in the country, and plenty more around the world.

I launched three agencies, growing other people’s businesses, but ultimately I wanted to teach what I’d learned along the way.

What I learned is that being an expert isn’t enough.

To grow, you need to learn to get the attention of your audience, you need to learn to use some simple technologies to reach people at scale, and you need some significant mindset shifts to break through the cringe of creation.

Those are the three pillars I try to teach in my training & consulting business The Conversion Co.