Hi, I’m Stephen Pratley.

I started this site way back in the early 2000's as a way of sharing my progress in online marketing.

I still do that, (the most entertaining bits have moved to Twitter), but the site has grown up (a bit) and now it's here to help share some of the stuff I've learned, and that I have data, not just opinions about.

Why keep reading?

What you'll get most of, is how I've made a living since the early 90's. Building big email lists of prospects, and making them offers. I mostly sell “invisible things” like information, consulting and software.

Some people say I'm pretty good at it:

I learned online marketing skills the hard way, pre-Google, pre-YouTube, through trial and error, testing and improvement, long nights and strong coffee.

This is the blog I wish I'd had back in my 20's.

Since then, the challenges have changed. Once, building websites was hard, but traffic was easy and cheap. Now it's the other way round.

Anyone with an ounce of persistence and imagination can build an email list and start selling online.

But that ease of getting started has opened up competition, so now the challenge is to stand out and be convincing. To turn increasingly expensive and hard-won traffic into customers and repeat customers.

That's where I come in.

I help people selling digital products in competitive marketplaces to build simple, scaleable campaigns that turn traffic into customers at scale.

I don't have some marketing super-power, but I do have two pretty-good-powers which I combine to get consistent results.

Pretty-good Power #1 – An obsessive interest in customer psychology.
If there's one thing I know about people, it's that they're as illogical as Dr Spock says they are. But they're predictable once you start to understand their motivations.

Hanging around creatives and copywriters in agencies for a decade taught me that campaigns that work on these motivations are successful, whilst campaigns that look clever and win awards rarely do.

Pretty-good Power #2 – Understanding marketing data.
I'm not a coder, but I can get the number s out of the systems that I really need. I know my way around the deepest depths of Google analytics and a bunch of other places to find insights on your customers and competitors.

Pulling these two powers together is the recipe for my “secret sauce”. Use data to gain insights, and psychology to come up with more successful campaign assets.

If you'd like my help with it, there are two ways you can do it.

Hire me via my agency – The Conversion Co.
This is only for companies with existing offers who want to squeeze more volume or profit out of them.

Read the Response Reports.
These are easy to implement guides on each of the strategies and tactics that I use to build Eight Figure Email Lists.

As a reward for getting this far, here's a link to the first Response Report for free. It's a rapid introduction to Email List Building for anyone planning to sell information products, consulting or other “valuable things you can't touch”.

Get the Response Report #1 here.