Digital Assets I'm working on.

A selection of the digital assets I'm growing, with varying degrees of focus.

Big 5 Personality Test

Based on the OCEAN or Big 5 Personality Traits test, this is a proof of concept for the Inquizitive profile funnel builder.

Tell people something about themselves so they can understand their strengths & weaknesses, and they’re more likely to take action than if they’re just told what to do with no context.


A Twitter tool for removing dormant followers.

I built this to test a theory about engagement algorithms that email marketers all recognise.

By keeping your list to it’s most engaged followers, your content appears more appealing and gets shown to more people.

Here It Is

A Linktree-style single page site builder for social media profiles.

Also has an interesting link shortener, a bit like bitly, but ones you can edit later if you move your pages around.

Take a look, it’s free at the moment.


A tool for creating in-depth customer profiles as part of a lead generation funnel.

People hate answering sales questions, but love finding out about themselves.

If you can create a profile that gives them genuine feedback against their blockages you get well qualified leads with a tone of information about where they need help

Prelaunch Page

Test reactions to your business idea and start building a list, before you even buy a domain.

SaaS Hustlers

I wasted so much time on affiliate marketing before I realised how much there was to be made from recurring revenues in SaaS.

I’ve also seen some really badly run programs from founders who just want someone else to do the marketing for them.

SaaS Hustlers is here to educate both sides of the market to make more from SaaS affiliate programs.


An affiliate-monetised content site I set up to practice the art of advertorial writing.

A mix of original content and product offers, with some email lead-generation mixed in.

Likely a flip to a media owner or dedicate affiliate in a few years.

The Conversion Co.

This is my consulting business, but I’m also taking some of the subjects I teach clients, and turning them into online courses for smaller businesses and more junior CRO devotees.

Total Memory Improvement

I picked this up from Ryan Leveque who renamed his memory project then let the domain expire.

I’ve used it as an affiliate for some memory and rapid learning products and built an interesting little names memory test that’s slowly built a few thousand names.