Geru is a funnel mapping tool that saves us a tone of headaches planning out new campaign builds.
Think of it like a sitemap, but for funnels, so it includes your traffic sources going in, and other elements like emails and sales calls that need to happen to get the sale.
I’m sure you could do the same with a Miro board, or even Google Drawing, and I have in the past, but there’s another angle to this that’s a life-saver working with less experienced clients.
The Profit Simulator.
As well as the components of the funnel you can work out your likely cost of traffic, the conversion rates at each step, additional costs like credit card fees, and get a profit estimate at the end.
If you’ve got a client who thinks that 10x ad spend is a realistic return from their first offer, you can reset expectations pretty quickly.
Yes, it’ll scare a lot of people off, but better that you do it on day one than when they’re $20k in the hole for a funnel build and ad costs.
A dedicated tool like this shows you’re actually a professional, and not just winging it so we actually carge quote a bit for these plans as they’re the place where my experience really shines, not the actual build which, if your strategy and copy is good, can be done by a VA these days.
Try it out at https://www.geru.com/
