A while back I write about ProofreadAnywhere, a “boring” course business that was acquired for a 7 figure sum.
Well 10 months in, the new owner dropped this case study.
There’s a ton of tips in there, but here’s the one I want to make sure you read:

It’s that simple.
Build your list, send them emails, deliver your thing.
Master 3 things:
- Marketing – letting the right people know you exist, and how you can help them
- Sales – turning them into customers
- Operations – building and delivering the product or service
Don’t over-complicate any of them.
Run your business on as few numbers as you can and work relentlessly on making them better by being better, not by adding more to your plate every day.
Enjoy, and build.