This morning I built a campaign asset manager for my Chinese agency.
I got sick of all our assets being embedded in Powerpoint decks I couldn’t find, that I couldn’t get to the original content, and that had no context about the campaign.
Putting something in a Powerpoint is like sending a fax.
You go from a document that you can edit and re-use to something you can look at, but you have to recreate entirely if you want to change it at all.
I’m also a fact-checking nerd. I don’t trust anything once it’s even one degree of separation from it’s source.
Too many out of context quotes, too many faked screenshots have crossed my path to have any trust in what I’m being shown by marketers until I’ve seen the original.
This way I can share original posts with prospects and they can see themselves how many likes & comments we got on them, they can see the intricate detail of some of these pieces (the WeChat articles in particular are works of art these days).
They can open them up in the apps if they have them.
Keeping this topped up is going to be a lot of work, but as I keep telling our team, if we’d started this 9 years ago, the actual content wouldn’t matter as much. We could just point at a thousand item long list and prospects would trust that we know what we’re doing.
There’s so much I can hang off this as well.
I built the first step to show off some original posts that don’t work well in a 16:9 slide, but now I can start working on pulling in results, list of KOL’s (influencers) we’ve worked with, client testimonials and all the other stuff that our account executives spend their time hunting for and copy-pasting into yet another presentation or proposal.
There’s a whole mass of agency management tools I can build off this, and all it took was Airtable and Cursor.
