“What do you do?” is the most boring question you can ask someone.
I’ve reached a point where it’s a kind of game. How long can I keep a conversation going before someone asks the dullard question
The moment either of you asks the question, you’ve both lost. You’ve failed to ask any interesting questions and the conversation’s dried up.
It’s not juts boring, it’s pretty useless.
If I told you I do online marketing, even if I’m quite specific about what I do and the person on the other side understands what I’m talking about, to be useful to them, what they really want to know is HOW do I do it.
I don’t mean, what buttons do I press to make things happen. I mean “in what manner do you do it?”.
What’s really interesting is how you do it well, how you do it at scale, and how you do it with consistency.
That’s what separates you from the pack.
