2007 saw the art of blogging really hit the mainstream, to the extent that traditional and ‘respectable’ journalists started to sit up, take notice, whinge, and then head back to their boozy lunches to make up a few more half truths about Paris Hilton.
The medium really started to evolve, and the widget-heavy personal blogs of 2006 started to evolve into something much more like professional media properties.
The main characteristics of the new ‘magazine’ style are as follows:
- Abandoning the full post on the front page, and giving many more links to different content so new users can get a taste of the full flavour of the site
- Obvious spaces to monetise the blog using advertising
- Really pushing the RSS and email subscription options
Quick to react, a number of these themes became available from commercial designers, of which my favourites are:
The new design of this blog is a heavily customised version of the last one.
If you want to raise the profile of your blog in 2008, and start to monetise it better, this might be a design route worth investigating.
From Invisible To Irresistible
Information, teaching, consulting, services.
All highly valuable, but completely invisible.
So how do you show your prospect "behind the curtain" without giving away your value?
Sign up for my tips by email and get my ebook "An Offer They Can't Refuse". Inside I'll break down how you can turn any product into an irresistible offer. Even an invisible one.