Without data you’re just another person with an opinion.

My favourite business quotes tend to be of the arse kicking variety 🙂
This one by Deming distills the difference between marketers who know what is going in their business, and those who are just guessing.

By Stephen Pratley

  • Posted October 25, 2016


Stop wondering
"Will my offer sell at scale?"

...and follow our predictable formula to make sure it does.

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