An entertaining tactic to increase video engagement...
Video SEO (or, specifically Youtube) is one of the quickest wins in content marketing, and Youtube is getting smarter as working out what people really want.
On top of good descriptions and tagging, the thing Youtube is looking for most is engagement measured as the time spent watching the video.
Technical explanation videos can be quite dry and long, but Seam Melaugh at Thrive Themes has come up with a great way of getting viewers to watch the end of his new feature announcements.
(Skip to about 4:30 if you want to see the clever bit)