Don't confuse cold email approaches with spam. A well-researched contact with a good reason that the recipient should respond is a great door opener.
More cost-effective than mail, less intrusive than a cold phone call, more impactful than a social media connection. If you are dealing with smaller numbers of high-value contracts, this should certainly be part of your armoury.
This presentation by Michael Pici talks you line by line through constructing a cold email that will get a response…
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