The alternative to throwing out your affiliates
There have been plenty of instances this year of ill-advised merchants clearing out inactive affiliates from their programme, so I was pleased this morning to get the following email:
I hope you are well and not too busy planning your all your Christmas activity!
The M&S team here at LBi have recently done a review of all of our affiliates on the programme, and have found that you have not delivered any sales since April and so we wanted to give you some more information on M&S which may help you to promote it on your sites.
Marks and Spencer www.marksandspencer.com is the largest department store in Europe and offer a range of products online. All M&S clothing and homeware is available as well as some online exclusive products. Since the launch of the new site in April 2007, customers benefit from an improved search facility allowing searches by size, colour, price and style, plus enhanced imagery with zoom functionality allowing details such as stitching and fabric to be viewed.
The average order value with M&S is £70 and 5% commission across all ranges. M&S are offering 7% in commission on all hamper sales and have an exclusive range of indulging hampers such as classic Christmas hampers as well as speciality hampers.
They are also currently promoting 3 for 2 in their Christmas shop, as well as their ‘as advertised’ clothing range. There is a wide range of creative which is updated regularly for you to use.
There are a ton of reasons I’ve not promoted M&S. A list as long as the number of other programmes I’ve been looking at, and nothing to do with whether I think they are any good or not. I can’t remember quite why I signed up for them in the first place. Probably a feed for a comparison site or a seasonal email offer early this year. That’s fairly typical of affiliates who spread themselves across a lot of merchants.
However, there are at least three good reasons in there for me to have a look at the programme again now:
- Better site design – likely to improve conversion
- A product line that would suit a niche site
- An offer that would suit my generic shopping offers site
so that’s just what I’m going to do….
Activating your dormant affiliates should be text-book stuff for affiliate managers, but how many are actually doing it?