Our own Marketing Automation tool of choice and one that we use to drive hundreds of thousands in revenue with for my agency clients each month.
In my view it’s better to go through with linking a set of best-of breed marketing tools together than trying to constantly work around the weaknesses of “all-in-one” systems, and ActiveCampaign sits right at the centre of our toolkit.
Simple project management, with built-in discussion tools.
Keeps your projects out of our email inbox.
This site creates music that works on synching the two halves of your brain using a science called “binaural beats”. The result is excellent focus that can last a couple of hours if needed. I find it particularly good when studying.
Scheduling tool to end the back and forth over email o arrange meetings.
Go-anywhere phone number. Includes a mobile number for SMS messaging to protect my personal one.
Burned in subtitling for your social media videos. No more talking heads with no context.
On-the-fly web file editor and FTP all in one.
Great for quick and dirty web funnel projects. I no longer touch the larger client sites that this would be too simplistic for.
Flat out the best cardio workout on the planet.
Even 30 minutes on this will toast most lesser mortals. Add some weights for strength & conditioning, and sessions in a single scull for core stability, and you have an amazingly well balanced sport.
The go-to solution for sharing files with clients.
My never ending, searchable notebook.
An excellent resource for conference notes, half mapped out blog post ideas, my marketing copy swipe file and much more.
Once I’m sure the item is useful I’ll catalogue it in Trello under a much bigger resource along with external sites.
Evergreen webinars that sell to prospects day and night. Still one of the most effective online sales tools despite all the “webinars are dead” hyperbole.
Video editing for when you want to step things up a level.
A bit clunky for managing long term projects like a YouTube Channel, but quick to learn and I just copied what Casey Neistat uses.
A funnel planning tool with built-in ROI estimates. An essential first step in creating new marketing funnel projects.
I’m more than happy to give up the fussier formatting options of Micrososoft’s docs in order to have one version of each document shared by all my team.
Never worry again if you’re looking at an outdated version of a document that some dinosaur has emailed you.
I still find it hard to believe this is free. It has al the bits of Salesforce I ever used, plus a few neat tricks on top.
Definitely comes into its own over Highrise when you have more than one person handling sales.
Jotform is how I built the first prototypes for inQuizitive.co . It’s a little like SurveyMonkey, but has an API that lets you get data out and build clever things from the data.
Excellent tool for building an email list before your project is getting ready for launch. Usually my first step after buying a domain name.
Rock solid hosting for larger Wordpress projects, hosted on Google Cloud.
L-Theanine is basically the difference between coffee and tea from the point of view of getting “the jitters” after too much caffeine. There is actually more caffeine in tea, but this natural compound calms anxiety and helps you focus when too much coffee has resulted in brain fog.
Show, don’t tell. Excellent for demos or explaining bugs in web pages.
I showed it to my Dad once. He used to run a bug fixing team on huge IT projects.
He said what I showed him in 5 minutes would have cost a week in the 90’s.
Free static hosting. Just drag a zip file of your web page assets, and you’re done. I’m sure it does way more than that, but just this basic ability makes it a great find.
Great for speculative little list-building projects where you’re not even ready to buy a domain yet.
Incredible tool for systemising your business and delegating routine tasks.
If you ever try to sell your business, having a system like this in place will put you way ahead on how highly you are valued.
Digital Asset Management with a free 2GB of storage- a better way to store that dropbox full of images that your client sent you with names like IMG0008567575-final-v7.jpg
Screen recording software that I use when I want a really crisp image that Loom can’t give me, or to edit out all the ums and aahs.
My go-to when I’m creating courses about technical subjects.
My go-to hosting provider for smaller web projects. Excellent service at every turn.
I’m joking. I hate slack.
It was supposed to get you out of your email inbox, but it’s just like email, but for more needy people who want an answer in seconds.
Guaranteed to kill your productivity compared to regular check-ins over Zoom then turning everything off to get deep work done.
Plus, their logo looks like a swastika made from coloured penises.
One of two hosted online course platforms I use. I find the interface for students a bit easier, and they handle EU VAT, but I’ve had some issues with their team over the years. For US clients I still recommend Thinkific.
My most trusted platform for hosting online courses. Create sales pages, take payments, run courses, communicate with customers, all in one place.
The least unpleasant timesheet tool I’ve found.
If you ever wondered where your day went, you should try this out, even for a week. It’ll be an eye-opener.
My dumping ground for lists. It’s my go to place when I run out of things to write about.
Not my favourite when it comes to sharing with other people, but as a personal tool it’s fantastic.
Rapid landing page builder. Ideal when I don’t need to get a client’s development team involved to create some new funnel pages.
A neat little tool for turning audio into video. Hostpodcasts on YouTube. Put highlights on Twitter and IG.
This site is built on it. Most of the site I build for clients are built on it.
One day I’ll do a separate list about the Wordpress setup and plugins I use. There are way too many for here.
I designed this myself (free in PDF form) after amassing a mountain of other planners that got left half-used.
Filling it in is my most consistent way to start a productive day.
Zapier moves data between all our different tools, saving hours in manual tasks each day.
Video conferencing tool with way better quality than Skype or Google Hangouts.