The 21st century paintbrush

By  •  Updated: 03/20/22 •  2 min read

This week I finally got past the shame at my lack of DIY skills

I’ve been fixing up a website that I acquired after someone abandoned it.

The site had been hacked and used to send traffic to a mixture of casino affiliates and online pharmacies. It’s owner couldn’t cope with undoing the damage and decided to start again.

I picked it up, cleaned it out, pointed the undesirable traffic elsewhere, and hung out a new sign saying we’re back in business.

Since then I’ve been writing some new content on the original topic and getting some new sites to link to it.

This is the 21st century equivalent of my dad rewiring and repainting our house, but with a lot less swearing.

The difference is that I’ll make some cash while I sit on it, looking for a buyer, rather than paying rent, interest or maintenance on it.

Of course, putting in some places to gather email addresses has been a big part of raising the value of the new site. 

Email’s pretty much a given in anything I touch still, but the traffic has to come from somewhere and SEO is a lot less stressful than having to show up on social every day.

So, 3 lessons:

1. Websites and email lists are assets just like rental properties and renovation flips are, but you ned a lot less capital to get started.

2. Always be emailing

3. There are traffic and conversion methods that suit your personality, your energy, and your skills. Recognising what they are is way better than forcing yourself to learn new ones.


See you next week

Stephen Pratley

I build email lists, that grow into one-man businesses.