This is an email I pull together each month for another business (disclosure, I own a chunk of this agency).
The insights team at the agency pull the content together, and from there, well, I really don’t do a lot.
The content from the site is the same as the content in the email, so with the right tools, we can just suck it up and send it.
In fact there’s even a (slightly dangerous) option where I can just schedule the email and it will go automatically as long as there’s some content for it to inhale. I haven’t used it yet because when there’s people involved, sometimes deadlines slip and we could end up sending out the same content as last month by accident.
However, I have a couple of tools where the content is created automatically, or pulled from sources that I know are being constantly updated.
So, for an example, next FAF I’ll be expanding my daily writing prompt into an automated daily campaign.
I geek out WAY too much on this infrastructure stuff, but my brain just rebels if I have to do repetitive tasks, so in the long run it’s worth it.
Just make sure you’re not trying to automate things that you should be trying to eliminate.