By  •  Updated: 12/31/23 •  2 min read

I’ve written before about how I think New Year resolutions are a dumb idea.

Setting goals is good.

Setting the same goals as everyone else, because Big Ben chimes or your balls drop isn’t so good.

So I do mine at different times of year for business, health and family goals.

It all sounds nicely planned and logical, but it doesn’t stop me from spinning up new projects ahead of New Year, every year.

I think it’s the forced rest after Christmas that gets new ideas firing.

So that’s how last night I re-acquired a domain for a 2024 project.

It’s had an interesting history.

Ankur Nagpal, the Founder of Teachable, owned it and built a course on it in 2014

I found it after it had been allowed to expire. Resurrected the course, decided that it was a daft idea and let it lapse again.

So why did I buy it again?

I’ve been looking at the number of people I’ve rejected for the Growth Operations service at my agency and there’s a lot of promising businesses that aren’t at the stage where funnels and ads make sense for them yet.

They’re still building the foundations of positioning and figuring out the most basic levels of course design and marketing.

I spend a lot of time trying to point these people in the right direction, so I’m going to just record the advice and send them to a YouTube channel. If it takes off, maybe I’ll put something more structured together.

At this point, I feel like I have to explain that the Million Dollar Instructor doesn’t refer to me.

I’ve not sold $1m of my own courses, but I’ve been the marketing guy behind several people that have, and I’ve also got a plan to interview a few more people who have done it to see how they got started in the early days.

So, if there’s anyone who fits this description who you’d like me to try to get on a call, just shout and I’ll see what I can do.

I’ve got a few friends and former clients to agree already, but I want a dozen recorded before I release them as a series.

Just hit reply and let me know who you’d like to hear from, or if you think you fit the bill, give me a heads up?

Stephen Pratley

I build email lists, that grow into one-man businesses.