Facebook video has a couple of peculiarities which you can exploit for better engagement:
We’ve already seen a few “letterboxed” videos with the title of the video above, and subtitles or text below doing very well.
So, take a look at this video and marvel at their use of the square + subtitles format.
Great branding, great use of cuts & edits, breat use for the full screen, contrast an all sorts of other visual cues.
22 MILLION views at the time of writing.
This link will show you what it looks like on Facebook itself so you can see it in its proper environment.
Seen any other great examples? Let me know in the comments.