This is quite old, but so worth sharing…
The clever bit is, that rather than putting up an ad, he put up a picture of Waldo, as in the “Where’s Waldo” books, linking to his site. Three months later he has a PR4 site and doubled his money.
A nice little idea for bumping up the click-throughs on your ads somehow?
(if you’re still looking, it’s near the bottom)