Discover the tools I used to create a lead campaign with curated content
Tuesday, August 1st, 2017.
Creating original content for lead magnets is hard work at the best of times. Images, copy, research and so on can take whole days to produce something that’s actually going to get attention in the whirlwind of free information that is the modern interweb.
So what if you could skip all that, use someone else’s content as bait, and still generate leads?
Well, I have a strategy which I developed mainly for Twitter, which does just that.
Step 1 – The Content.
The first step is to find some good content that is on the same topic as the offer you eventually want to promote.
You must see these at least a few times a week – content that makes you think “damn, I wish I’d thought of that”
Stuff you actually bookmark yourself, the stuff that keep you up at night wondering how you’re going to keep up with the competition.
In this case, I know the offer I have coming up is anyone in digital marketing who is obsessed with software tools.
That covers just about everyone.
I have a post from Justin Brooke about the complete list of software he uses in his agency, which is pretty cool, and has a few toys in there I’ve never heard of.