How Office 365’s Clutter Tab will affect B2B email marketing

By  •  Updated: 07/02/15 •  1 min read

Microsoft have followed in Gmail’s footsteps by moving their users promotional emails into a separate folder, away from their day-to-day personal emails.

Office 365 is mostly used for work purposes at businesses from one-man-bands to large corporates, so the impact is likely to be felt most by B2B marketers.

This great post by Email on Acid, a testing tool for email marketing designers, talks through the impact in more detail.

Stephen Pratley

I build email lists, that grow into one-man businesses.