The Psychology Of Cold Email Prospecting

By  •  Updated: 07/02/15 •  1 min read

Cold emails are an absolute no-no in bulk email marketing, but in B2B sales they can be as much of a necessity as cold-calling, and when used correctly, are usually way more effective in opening doors.

Yesware, a tool that shows when your personal emails are opened and responded to in the same way as email marketing tools have done for years has come up with a great article to help more people get it right.

The 9 tips are backed up by significant research, and, even better, give examples of how to use each formula in real-life examples.

http://www.yesware.com/blog/cold-email/

Stephen Pratley

I build email lists, that grow into one-man businesses.