Yesterday we published a simple infographic to help people struggling with their websites to understand what steps to take to turn it into a high performing sales funnel.
Take a look at the graphic below, just digest the 4 main stages right now.
- Capture
- Follow-Up
- Measure
- Scale
Got that? OK, so here’s what’s probably not going right for you right now.
Step one is all about understanding your customer, giving them enough that they can get across one small hurdle.
That takes work. It takes research, understanding, and a strategy for following through with your paid product so you don’t just get seen as a freebie generating machine.
Once that’s in place you have the basis for building an email list full of people with the SAME problem, so you can SCALE your communication in a way that is RELEVANT to all of them.
That’s the basis of solid, targeted, direct response marketing.
It doesn’t matter if you’re using email, social media, direct mail, phone or even fax. If you can nail that, you can grow your business.
Want to find out more?
Well, I’m not going to dump the whole formula on you at once. It;s too much and I know you won’t do anthing with it.
It’ll end up on some hard-drive along with all the other free PDF’s. All of it “data for later”.
But later never comes.
So I’m going to be nice.
I’m going to drip these 4 stages, broken down in to 3 steps each, over 2 weeks in emails that are easy enough to digest, and if you get to the end of them, I’ll give you the whole set in a PDF in case you need to recap or keep up with any steps.
Fair?
Good.
Drop me your address below and let’s get started….