3 Marketing Myths Holding You Back From Making Sales

By  •  Updated: 05/13/23 •  3 min read

Today, I want to dispel some myths about generating sales and show you how you can make sales with minimal effort over the next few days.

Myth #1: You Must Build a Funnel

For years, marketers have touted the idea of building a funnel to generate sales. While it is true that funnels can be effective, they are not the only way to generate sales.

In fact, many successful marketers have built long-term relationships with their subscribers by simply talking to them and respecting them. Rather than focusing exclusively on short-term sales, try to build long-term relationships by engaging with your subscribers and addressing their needs.

Remember that your customers will buy when the time is right for them, not when it’s convenient for you. So, focus on building relationships and trust, and the sales will come naturally.

Myth #2: You Need a Top-Notch Sales Process

While having a high-quality shopping cart may be important, it is not the be-all and end-all of generating sales. In fact, many marketers have found that they make more sales by engaging with their subscribers through email conversations, messenger, and live calls than they do through any sales funnel or shopping cart.

So, don’t worry too much about building the perfect sales process. Instead, focus on engaging with your customers and providing them with the information and support they need to make a purchase.

Myth #3: If You Build It, They Will Come

Building a website or completing a project is only the first step in generating traffic. If you want to drive traffic to your site or project, you need to make an effort to get eyes on your assets.

Creating content and messaging that resonates with your audience is a good place to start, but it’s not enough. You need to create a repeatable process that gets people to your site, and that process may include social media, paid advertising, or other tactics.

Remember that generating traffic is an ongoing process, but it’s worth the effort if you want to make sales.

How to Be a Successful Marketer

To be successful in online marketing, you need three key systems in place:

Your Offer:

This needs to be an offer that appeals to your target market and addresses their biggest pain points.

Your Traffic System:

Once you have a good offer in place, you need to get people to your site. Finding a repeatable process to drive traffic is key, and creating great content and messaging is a good place to start.

Your Conversion System:

Once people join your list, you need to engage with them and turn them into buyers. This requires a nurturing system that includes email, video messaging, and other tactics, as well as an onboarding sequence that starts “The Conversation” and generates sales.

If you have these three systems in place, you are well on your way to success.

How to Make Sales Today

If you want to make sales today, start a conversation with your subscribers. Look at your list of subscribers and find a small segment that may be interested in a particular product or offer.

Reach out to that segment and ask a question or offer a special deal. Engage with your subscribers and provide them with the information and support they need to make a purchase.

Remember, making sales is all about building relationships and providing value. So, go ahead and start a conversation with your subscribers today, and watch the sales start rolling in!

Stephen Pratley

I build email lists, that grow into one-man businesses.