This is taken directly from GT3’s sales latter for FunnelFeds mastermind group”
You can think of a “vehicle” as a business – but inclusive of its “economics.”
Ask yourself: Does your current business check those boxes?
If not, do you think it’s possible you could “reinvent” it so that it does? And would that lead to better results for you a year from now – what about 5 years from now?
This is what I’ve been saying for a while in titles like “Million Dollar Markets”, that there are some markets that just lend themselves to better businesses than others.
But you can also choose to not accept the current market conditions, and to create a business which defies the margins of the rest of your sector.
In short, don’t accept that you’re in a commodity market.
Get good at finding the gold. Get good at removing the crud that surrounds it.