I was extremely sceptical a few weeks back when told about an articles site selling articles on an individual basis.
I think that opinion has just been overturned.
Whilst browsing the istockphoto site for some images for a new client site I came across a free article, “What’s the right typeface for text?“. Duly impressed with the article’s content and design I had a poke around for some more. However I was put off by spending $24 on the whole set. Not because of the money, but because I know I’d want to read the whole lot and wouldn’t get any work done today.
A quick google search for “Design a beautiful Web header“, the article I wanted, came up with the istockphoto site again where I managed to buy the article for about $3.
Armed with the information inside and a nice image I found, I finished off this site for Win Win Projects quite nicely.
What do you think?
From Invisible To Irresistible
Information, teaching, consulting, services.
All highly valuable, but completely invisible.
So how do you show your prospect "behind the curtain" without giving away your value?
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