A quick recap on what we covered this week
Idea 1: Asking people how many emails they want from you is a waste of time when they don’t know what’s in them yet.
Idea 2: People who are in need behave differently from people who are just “interested”
Idea 3: You don’t need to create a lot of new content for different “segments” of your list. It’s enough to deliver it at speed for those in need. (Hey, I like how that rhymes! Maybe I’m a poet and I didn’t know it.).
I’ve been playing around with some ways to demonstrate this, and rather than wait until it’s perfect I thought I’d show you what I mean by pointing you to the start of a new campaign I’m building.
The signup link is here:
I want you to pay attention to:
1) The first offer
2) How you respond to the confirmation email to get your freebie
3) What other information I give you before the freebie
I feel like a magician giving away how he does his tricks here, but we’re all here to learn.
Here’s the link again: