[SoloGrowth #00] Tip #1 and what to expect

  • Stephen Pratley

This is “Issue Zero” of the Solo Growth Emails.

I wrote it so you don’t have to hang around for the first instalment like watching TV in the 1990’s, and so you can get a taste of what’s to come.

In a way it’s a kind of manifesto for the rest of the issues, because the tip is an idea that I’ll come back to again and again.

The skills you need to develop as a solopreneur,  aren’t technical skills, they’re mental skills.

  1. Focus
  2. Consistency
  3. Generosity

Focus and consistency will bring you profits that are way out of proportion to the time you put in.

Generosity is the key that unlocks them, by letting go of your ego and putting out content that will help your audience, without expecting a transactional return.

Being focussed on one problem and consistent in how you tackle it will do two things for you:

  1. You’ll get better at it. Effectiveness. A bigger result.
  2. You’ll get quicker at it. Efficiency. A result with less effort

I’ll be honest, I skipped around a lot in the early years as a solo operator. My natural curiosity, and a comfortable living got the better of me.

But then some health challenges reared up and my days were cut short in a way I’ll talk about in a later email. It’s probably not what you’re imagining.

I had to get good at both efficiency and effectiveness.

You don’t have to be a coder or have huge budgets to be able to create products that don’t need more of your time.

There’s probably a 7 figure business on your hard drive already, and opportunities to make income that don’t require time are all around once you know where to look for them.

Here’s a short list of some of the things I’m selling already:

  1. Productised consulting gigs – although these take time, they take zero preparation any more, and some of them can be delivered to more than one client at a time.
  2. Video Training Courses – these are no more than the same training I give to outsourced freelancers, or work I get clients to do before consultations.
  3. Small software tools that I’ve had created to make my work more efficient – some of these are no more complex than a spreadsheet
  4. Affiliate revenues from other people’s software that I use (yes, that link at the bottom of each email earns me a small %)
  5. Not quite there yet, but I’m going to add a membership group to that list in the near future.

All these revenue streams came as a direct result of looking at every skill I had and asking “how can I deliver that better, but in less time?”

Those discoveries are what I’ll be sharing in these emails, each Friday at lunchtime.


Stephen Pratley
Growth Tips for Solopreneurs
Connect with me on Twitter


P.S. My guess is you’re looking at that list and thinking “That’s fine, but I can’t do that in my business!”

Challenge me.

Just hit reply and tell me what your business does, who you do it for, and how you currently deliver it.

I’ll find at least one opportunity for a revenue stream that doesn’t need any ongoing time commitment.


If you'd like more inside secrets about how to build a profitable one-man-business:

Join 1,000 solo business builders creating more money with less time. Each Friday you'll get one actionable tip to make your business simpler to grow.