I mean, what's the difference?

I’m not one for the “24/7 Hustle” memes. Even Gary V has backed off of that line recently.

Working yourself into exhaustion is a shortcut to bad mental and physical health, and eventually letting your clients and customers down, as your energy and creativity go out of the window.

I haven’t quite got down to a 4 hour work-week either.I’m not sure what I’d do with myself if I did.

Maybe I should work on that?

That fact is I keep having to make things up for my “bucket list”.

WhenI was a kid I had just 2 things on it.

  1. To row at Henley Regatta
  2. To eat both biscuit sides off a chocolate bourbon biscuit without breaking the bit in the middle.

I managed both before I left school and since then I’ve been making new ones up as I go along.

I’ve seen some cool stuff along the way. Travelled round the world, some of it by bike across some huuuge mountains, some of it in tiny boats.

A lot of it under the pretence of “work”.

I’ve got to work with some very smart people – I’ll tell you how I ended up building a website and email list for George Davies one day.

Now some of the most rewarding things I do are helping other people to do really basic stuff to build a lifestyle that leaves more room for their own interests.

When I see someone make enough to avoid the dread of having their entire income tied up in the whim of your boss, that’s really satisfying. I had that nightmare day myself once and it turned my world upside down.

Probably more so than another offer tipping over the “magic million” mark.

I wanted to share a comment that ad legend Trevor Beattie said at an event I London that I went to a few years ago.

“I don’t believe in work-life balance. I think you should do things that you enjoy so much they don’t feel like work”.

Since that day he’s started a bank to give interest-free loans to struggling families. We got chatting on Twitter to see if I could add my direct response skills to his branding genius.

He’s also going on one of Virgin Galactic’s first space flights.

I did my last quote based on hours this year. Now I get you a result and whether it takes 5 minutes or 5 months you pay the same.

I’m done with people who are jealous of my day rate when the value is in my output, not how long it takes.

Suddenly, none of it feels like work any more.

It takes time though, and most importantly it takes a lot of thought about what will really make you happy in life.

I just got word that my daughter will be able to go back to school for a couple of weeks before the summer. I don’t mind admitting that it made me a bit sad. I doubt I’ll get this much time with her again as she turns into a teenager and then an adult.

Have a think.

If you pulled this off and created an income that gave you another 20, 30, 40 hours a week, what would you spend the time on?

Let me know.

Then have a great weekend.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.


c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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