A rapid email rewrite with 3 big tips

This week I got chatting to fellow email devotee Mark Thompson

He was kind enough to send in one of his emails, as a great demonstration of a story lead

And I was unkind enough to take a knife to it

In 8 minutes, you can see how I pump up the start of the mail, create highs and lows like a Bond movie, and keep the reader on a straight line to the pitch

Watch it here:

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.


PS, If you have a good email that you’d like me to make better, on camera, just reply to this email with a link to it in a Google Doc.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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