Yesterdays email was a bit of a brag.

Not exactly private jets and Lambo’s bragging, but bragging none the less.

Because I have something that hardly anyone has these days.

I have something that money can actually buy, but few people spend their money on.

I have time, and freedom in how I spend it.

And I know that’s what you want too.

I know you want it because all my content has a theme of freedom running through it.

If you were in the “hustle & grind” set, you’d be off watching Gary Vaynerchuck.

If you were in the Lambo’s and  private jet set, you’d be watching Grant Cardone.

But if you have a reasonable idea of what your “magic number” actually is, and you want to earn it in the minimum time possible, then bugger off with your kids or in your boat, before most people have had their lunch, then you’ll probably vibe with my content more.

By now you’ve had 2 lessons.

Yesterday’s lesson was the first one, about lifestyle.

How you choose to spend your time, and your money, shows what you value.

This, more than your teaching will bring the readers to you, because they want what you have.

You need to find out what your readers value more than their money, before you can trade either with them.

My guess is you’d pay me money to have more time to work out, more time with your family, more time to read, more time to walk in the woods, and more time for fun experiences.

I can show you how to get that, I just happened to choose the medium of a digital product business to do it for myself, and therefore to teach you the same thing.

A Lifestyle is the thing they really want, and that’s the first email content you should figure out.

It’s a great Monday morning email, because most people’s Mondays are the worst day of the week, so something a bit more fun is a good place to start.

The second email is this one.

It’s a bit more literal in its teaching. It doesn’t make you join the dots so much. It’s more straight up Value in its lesson.

It shows you know your subject, but without getting too bogged down in details. (If they want that they’ll pay for your courses or services.)

It’s a good midweek email when people are picker with their time.

There’s one other lesson that I’m going to send you, but it’s quite a long one so I’ll have to split it up.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.


P.S. If you don’t want to wait for the next lesson, you can skip ahead again to the next email by clicking here.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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