OK. No talking at the back, time to get started.

We’re going to get into my “magic recipe” for a free offer that will explode your email list, but before I start, I just want to let you know how this is going to work.

First off, read the emails carefully. You won’t get the full set if you don’t.

Second, be prepared to act.
Each email contains a small task. Do them as they arrive. Don’t leave them for a tomorrow that never comes
There’s no more than about 10 minutes of work after each one.

Third, share your work at this link and I’ll do a very short critique of the lead magnet itself (not the rest of your funnel.

I’ll share the link again at the end of the course, when you should have your lead magnet done and ready.

OK, so what’s coming?

You’re going to get the following emails:

  1. The 3 parts of a lead magnet, and what each one should contain.
    This is the same regardless of whether you’re providing an ebook, a course, software or even some sort of free consult as your free offer.
  2. Who to target your offer at
    for the best chance of making a sale at the end.
    Most marketers skip this and build lists full of tyre kickers.
  3. What to include in the free offer.
    A very specific structure to build trust in the minimum amount of time
  4. How to create sales directly from your free offer
    without your prospect feeling they’ve been short-changed
  5. Finally, I’ll show you a way you can learn to put all this into action and profit before you’ve even created your own paid offer.


OK, so that’s what’s coming. Right now I’ve got the next email teed up and waiting for you. I’m not going to make you wait until tomorrow if you want to get cracking.

To get it straight away, I just want you to reply to this email with the word “Done”.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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