Selling what I can do can be hard sometimes.

Because I don’t actually DO very much most of he time.

But the little bit that I do can have a dramatic effect.

That’s not what people expect.

They redesign whole websites hoping to convert better when really a better headline would have made a bigger difference.

They create whole new ad campaigns when just matching the design of their ad to their page a bit better would be more use.

They re-write whole landing pages, when just cutting out the first paragraph of weak copy would make a difference.

Tiny actions, big results.

Hard work is for horses. We’re better than that.

Most times, an inexperienced a marketer will struggle to get a mediocre landing page working better.

The reason?

They’re always adding things.

Testimonials, logos, timers, guarantees.

Usually these things help, but sometimes they can just push the customer away.

They can make it look like you’re trying too hard, and raise doubts in their mind.

Particularly when all you’re asking for is an email address, a lot of that isn’t necessary.

It takes an expert, someone who can cut through the tactics and understand the principles to know when taking something out might be the answer.

Take a look at this page

We drove over $3million in sales through this funnel, and it started with this page.

I must have tested a dozen different variations and it kept going for years.

Simplicity, which comes from knowing the ONE thing your market wants, and being able to give it to them.





Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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