This is “Ground Zero” for the First Dollar Welcome Series.

If you’ve never bought an email-based course from me at all, you should read this carefully to make sure you get all the information you paid for.

If you have, you can probably whizz to the end and click to get the next email, but hang on to this one.

OK, so first off, why am I delivering this by email and not using some online course platform?

Here’s 3 reasons:

1) I’m an email guy.

You probably gathered that by now. I’m at my best in the inbox.

You’re going to get a better experience with me teaching how I know best. In little chunks, in writing.

I know video is the big thing right now but it is way inefficient. I use it when needed – when I need to show something visual and moving, like maybe how to set some of the tech up, but not until then.

2) I want to show you that teaching by email is the best way to get your emails read long-term.

If any of you are old enough to be Andre Chaperon devotees, you probably open and devour his emails.


Probably because that’s how he delivered his ground-breaking ARM product way back in 2009.

Here I am, writing this 11 years later and I still open every email he sends me, and nothing ever end up in spam.

If you asked Google, they’d probably think he was my boss, or we were related. Those are the only 2 categories of emails that I open with the same frequency.

There’s a couple of other writers I can say the same about and they BOTH deliver their core product via email.

3) Last, I’m a fan of cutting out technology wherever possible.

If I already have a tool to deliver you the knowledge and assets you need, why complicate it with another login, another site to maintain, another subscription to pay?

You already have an email tool (and if you don’t, you should).

There are enough places for me to host PDF’s, videos and questionnaires if I really need to, and if I get hit by a bus one day, YouTube and the like will be around for way longer than I will.

Your course backbone is safe in your inbox forever, or you can print it out, copy it into a big word doc (that you’ll never actually read), whatever.

It’s up to you what you do with it.

These are all solid reasons for using email to deliver your expertise and I hope you’ll give them some thought before you decide to splash out on a teaching platform of your own and spend the next week battling with technology.

I might use one someday

Maybe if I decide to put the video of one of my group workshops online, but for now, this is where we’ll be.

It also means I’m happy for you to use the reply button to ask for feedback & clarification if you need to.

I want these courses to be both powerful and drop-dead simple for you to understand and implement, so consider it doing a favour to me, and not asking for one if you can help me improve things.

OK, so hopefully you already have this address in your contacts book and you’ve followed the whitelist instructions already. If not, definitely do it now.

You’ll notice that the subject lines all start like [FDWS XX] That stands for “First Dollar Welcome Series” so you’ll be able to find them in your inbox at any time.

I’ll make it crystal clear which is the last email by calling it [FDWS XX FINAL]. I don’t know exactly how many there will be right now – if I need to add a couple to clarify as I go along, I will..

At the end of each email I’ll give you an option to skip on to the next one in one of 3 ways:

1) Clicking a link like this one
2) Replying with a comment to show that you’ve understood the email
3) Filling in a form of some sort or showing that you’ve done a task

When you’ve done what’s asked, the next email will show up in your inbox in a few minutes.

Let’s do it now:

Go ahead and click this link¬†and let’s get started.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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