I think you got some unexpected emails from me at the weekend!

I’d set these up Saturday because I have some big projects to work on this week and I wanted to get a little ahead of myself.

Maybe the universe saw me getting cocky and cut me down to size. Who knows.

Anyway, it’s all good because I found another little lesson I wanted to show you about product names.

Take a look at this clip from Something about Mary.

(Don’t worry, it’s not THAT bit. It’s work/family friendly.)

Ridiculous isn’t it?

Now, bearing that in mind, if you were going up against P90X in the fitness market, what would you call yourself?

Anything BUT P80X. Right?

Different is better than better.

Different doesn’t even have to be that clever, it just needs a little bit of bravery to say what YOU believe about it.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.


The think I’m working on is based around how I built my own email list and used it to escape a job I was hating.

If there’s anything that is getting in your way, doing the same, let me know and I’ll make sure it’s covered.

Just hit reply to this email.

I want this to be your escape plan from working to someone else’s timetable.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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