The method I use to test any new market

Have you ever heard the term “audience first?”

It’s the idea that you should look for people who might be interested in your product, before you start to build it.

It could be a Facebook group, a Twitter following, an email list, it doesn’t really matter at first.

You just want people who are interested in your ideas and have the problem that you’re trying to solve.

But, what happens if you build an audience, they seem interested but they don’t buy?

Have you wasted time? Could you have spent the time building the product and just finding buyers?

It happens, and it happens a LOT.

Because there’s a big difference between an audience that’s “interested”, but happy to wait a few weeks or months until a shiny new toy comes down the pipe,
and an audience who is ready to buy NOW.

But in the absence of a product to sell, how do you separate the two?

How do you know who is a buyer, and who is a tyre kicker.

How do you know exactly what they’re going to buy later on?

Well, there’s a way, and it’s a way that if you get it spot on can make a profit from building that first little audience.

I’ll tell you the story of how I discovered it.


Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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