Arbitrage is the practice of scooping money off the table, that other  people have left behind.

Once you see it once, you see it everywhere, and it’s driven, mostly by biased thinking.

Example – A guy in our village makes runs a delicious deli counter, but you’d only know how good the food is if you walked in, saw it, and tried it.

A friend of min has set up a bakery and pizzeria and he’s taking a big chunk of the guy’s morning trade.


With an Instagram account.

They’re both in their 40’s but  one of them realised that Instagram isn’t just a teenagers app any more.

The mums are all over it. Firstly to see what their kids are up to, then they realise it’s potential for showing off to the neighbours and gossiping.

And my friend’s food is very “Instagrammable”.

The same thing works the other way.

Clued up millennials are flocking back to Twitter and signing up for email newsletters.

They’ve realised that that’s where a lot of VC money hangs out and shares ideas, and they want in on it.

They’ve ignored the rampant ageism that their peers indulge in, and they’re following the money.

I hit a little milestone on there this week, reaching 2000 followers, and my email list is growing nicely too.

I’m making daily sales of some short courses and the upsells – (things people buy after the initial sale), are every bit as valuable as on Facebook.

It’s also a great testing ground for ideas.

So, today, I want you to take a look at this tweet, and, if you think it’s something you’d like to learn to do, share the first tweet in the thread.

If I get enough retweets, I’ll be releasing all this, along with my landing page course as a more complete course.

I’ll be demonstrating how to build an email list from social media, sometime around the end of the month.

Take a look, and give it a retweet.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.

PS. If you want to dip your toe in the murky waters of  Twitter, getting your profile set up right is the essential first step.

My guide on how to do this is still on a One Dollar Deal.

Get it here.

c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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