A really good bonus does more than pump up the "price".

Thinking is hard for most people.

Only a few people, like you and I, get a kick out of solving problems at a deep level. Most want the quick way out.

A pill, a template, the Cliff notes.

You probably have some of these shortcuts in your course but are you making the most of them?

This 7 minute video  shows you how most people actually consume courses, and how your bonuses should be structured to take advantage of this path.

(I shot this nearly three years ago, but it’s still solid advice).

Click here to watch the video

That’s all for today.

Stephen Pratley
Copy & Conversion Consultant
The Conversion Co.


c/o The Conversion Co., 2a The High Street, Thames Ditton, KT7 0RY, United Kingdom
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