The Psychology Of Cold Email Prospecting

Cold emails are an absolute no-no in bulk email marketing, but in B2B sales they can be as much of a necessity as cold-calling, and when used correctly, are usually way more effective in opening doors. Yesware, a tool that shows when your personal emails are opened and responded to in the same way as […]

By Stephen Pratley

  • Posted July 2, 2015

Cold emails are an absolute no-no in bulk email marketing, but in B2B sales they can be as much of a necessity as cold-calling, and when used correctly, are usually way more effective in opening doors.

Yesware, a tool that shows when your personal emails are opened and responded to in the same way as email marketing tools have done for years has come up with a great article to help more people get it right.

The 9 tips are backed up by significant research, and, even better, give examples of how to use each formula in real-life examples.

http://www.yesware.com/blog/cold-email/



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