It’s not me, it’s EU.

I’m not even going to mention the “G” word today. It’s my least favourite 4-letter word at the moment.   This isn’t one of those Euro-begging letters that have flooded your inbox this week, clawing for your attention like some horny drunk at 3am in a nightclub.   Because, here’s a surprise. It’s all been […]

4 big things that $million-dollar funnels have in place, that you don’t

Have you ever had a funnel fail?   Have you ever spent days, weeks, even months getting together the moving parts?   You’ve got your landing pages, videos, copy and email follow-ups. You’ve spent weeks getting the whole process on point. You’ve followed one of your guru blueprints to the absolute letter, and then the […]

Are your tests practiced drills, or wild swings?

So you didn’t “hit it out of the park” on your first attempt? Well surprise surprise. I’ve just seen a highly influential leader in another group telling their followers “press doesn’t work” . They tried 1 ad, one paper, one placement, on one day. Now they’re writing off an entire medium AND telling everyone else […]

Online Course Software for Startup Training Businesses in 2018

I seem to be answering questions about this on at least a weekly basis at the moment, so this is my current stack of software for running a successful course business. Who this is for It’s aimed at people wanting to reach a level where their course provides a reasonable full-time income so the focus […]

When should you start testing?

Ask a question in any digital marketing group and somewhere in the list of somewhat unhelpful answers you’ll get this one: “Test it” Now, for a long time I considered testing in marketing to be a fairly high level skill, and one that wasn’t worth troubling yourself with until you had some significant levels of […]