Stephen Pratley’s Blog

An orangutan’s lesson in pitching

My mother was a teacher, and then a college principal. Her college was in the same small town where I went to school and most days I would walk up the road to meet her and get a lift home. Invariably, she'd get collared by someone as she was trying to leave and I'd be left staring at the walls in her office as she finished up the day's business.…

Monday morning and the blank page awaits

I have a little routine on Mondays that helps me ease my way into the week. Sunday night I do a little brain dump of the things I'd like to get done by the end of the week. It's usually way to long, so I sleep on it, then first thing Monday I plot the biggest items into spaces in my calendar, so that by Friday I know I've knocked off at least 3 big things to move the business forward.…

The worst headline in the world

The great David Ogilvy once wrote: “When you have written your headline, you have spent eighty cents out of your dollar.” i.e. 80% of your effort in a sales letter should go into the headline. It's like the subject line in an email.…

How to use bonuses in your online course sales

Most online course marketers recommend using bonuses to push up the financial value of your product. But there's a strategy behind using bonuses that can multiply your sales without needing to create any extra content.…

How I survived the attack of the marketing zombies

Last week I witnessed the marketing equivalent of a zombie attack. A well-meaning chiropracter appeared in a free Facebook group asking about what text he should have on the button on his email signup form. Cue a couple of dozen undead marketing ghouls, woken from their slumber by the chance to show off their no-ledge, reciting whatever they’d seen their guru recommend last.…

I’m going to take away your favourite toys.

If your're a parent, or you've ever had a parent (I guess that's most bases covered?) you'll recognise this threat. Well I'm making it now. Frankly you've got obsessed with marketing tech over the last couple of years and it's time to get your face out of that screen and learn to pick up a pencil again.…