Stephen Pratley’s Blog

What is scorecard marketing? I'm guessing you've seen one of the hundreds of pseudo-personality-tests out there on Facebook? What Sex in the City character are you? What superhero would you be? What emotional intelligence score do you have? These are the most basic forms of scorecard marketing.…

They laughed when I sat down at Hemingway App, but when they saw the edit...

If you think your membership site runs by the same rules as a SaaS business, you’re in for a shock. Here’s why….

Just for fun, on Sunday I rode up a 9,000ft tall mountain. Now, I’m not built for this sort of cycling, but you’d be amazed what you can do when you put your mind to it, and what you learn along the way.…

I'm not even going to mention the “G” word today. It's my least favourite 4-letter word at the moment.   This isn't one of those Euro-begging letters that have flooded your inbox this week, clawing for your attention like some horny drunk at 3am in a nightclub.   Because, here's a surprise.…

Have you ever had a funnel fail?   Have you ever spent days, weeks, even months getting together the moving parts?   You've got your landing pages, videos, copy and email follow-ups. You've spent weeks getting the whole process on point. You've followed one of your guru blueprints to the absolute letter, and then the thing flops.   It makes you want to chuck your laptop out the window and go get a job.…

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Only one re-engagement email? You could be missing a huge slice of your list.

So you didn't “hit it out of the park” on your first attempt?
Well surprise surprise. I've just seen a highly influential leader in another group telling their followers “press doesn't work” .

They tried 1 ad, one paper, one placement, on one day.…

So Grant Cardone has spent “millions” on growing an audience on Facebook, and he's threatening to throw it all away and go to YouTube. He's upset that Facebook is “throttling” how many people see his posts, they longer get the results they once did.…