Stephen Pratley’s Blog

What is scorecard marketing? I’m guessing you’ve seen one of the hundreds of pseudo-personality-tests out there on Facebook? What Sex in the City character are you? What superhero would you be? What emotional intelligence score do you have? These are the most basic forms of scorecard marketing. We give a prospect a set of questions […]

Until now we’ve been recommending Thinkific as a platform for course instructors, with Teachable a close second. We run both platforms for different reasons and with a few clients. Today all that changed. First a bit of back-story to the strategy of choosing a platform for your course. Essentially there have been 2 choices: Sell […]

They laughed when I sat down at Hemingway App, but when they saw the edit…

If you think your membership site runs by the same rules as a SaaS business, you’re in for a shock.

Here’s why….

Just for fun, on Sunday I rode up a 9,000ft tall mountain. Now, I’m not built for this sort of cycling, but you’d be amazed what you can do when you put your mind to it, and what you learn along the way. The mechanics of moving a bike are really pretty simple. And they’re […]

I’m not even going to mention the “G” word today. It’s my least favourite 4-letter word at the moment.   This isn’t one of those Euro-begging letters that have flooded your inbox this week, clawing for your attention like some horny drunk at 3am in a nightclub.   Because, here’s a surprise. It’s all been […]

Have you ever had a funnel fail?   Have you ever spent days, weeks, even months getting together the moving parts?   You’ve got your landing pages, videos, copy and email follow-ups. You’ve spent weeks getting the whole process on point. You’ve followed one of your guru blueprints to the absolute letter, and then the […]

Only one re-engagement email? You could be missing a huge slice of your list.