Stephen Pratley’s Blog

7 Email marketing tips.

Email marketing seems to be a much overlooked tool for affiliates in the UK compared to the US where affiliate marketers seem to have it somehow embedded in their DNA at birth. I always thought it was pretty simple, but after a few conversations recently I’ve come to realise that might be because I’ve been doing it since about 1995.…

WordPress Magazine Themes – Hot for 2008

2007 saw the art of blogging really hit the mainstream, to the extent that traditional and ‘respectable’ journalists started to sit up, take notice, whinge, and then head back to their boozy lunches to make up a few more half truths about Paris Hilton.…

Buying Domain Names

Over the last few weeks I’ve been picking up a few domain names. Some to buy for my own projects, and a couple that I just chanced upon that I’m hoping to resell next year. For a project of my own I’ve just completed the purchase of casinos365.co.uk which I’m building a casinos review/strategy site around using UK only casinos or those that allow play in sterling.…

Google Alerts for Bedroom Bloggers

For a while now I’ve been using Google alerts to keep tabs on the PR generated about clients and competitors. Whilst there were a few flaky results, in general it’s been pretty good as a web-clipping service, especially considering its price.…

Micro-Payments for articles – a viable proposition

I was extremely sceptical a few weeks back when told about an articles site selling articles on an individual basis. I think that opinion has just been overturned. Whilst browsing the istockphoto site for some images for a new client site I came across a free article, “What’s the right typeface for text?“.…

Using article marketing to promote your site

Article Marketing is becoming hot activity for promoting your site. Led as always by the affiliate community, this tactic can help you to: Get articles about your site published on many other sites Get inbound links from pages related to your site subject – helping your search rankings Provide content for your own site if you are not great at writing yourself The process works as follows: You write an article about a topic related to your site You sign up to article sites that get good traffic and are well ranked by Google You submit your article and include a short paragraph about yourself at the endwith a link back to your site Other people are allowed top copy the article in full onto their own sites, as long as they keep the links intact.…

The art of developing advocates

Last night I heard a great talk at an ecademy networking event. It was by Richard White a sales trainer who has developed some great techniques for people who really don’t like selling. He talked about five rules for getting more people to refer you, even if they haven’t done business with you before.…