Stephen Pratley’s Blog

I've got 2000 social followers and I'm constantly getting people in my DM's asking for advice. I can't sell them though because Ive not got a funnel in place. paraphrased from a real trainer, 2019 I had to take a breath before responding to this.…

A couple of years back, a course teacher approached me with a major problem. He had a best-selling product on the biggest course marketplace that he’d been making a solid $10k a month from, but the marketplace – Udemy – had just changed their pricing policies and screwed things up for him, big time.…

Let's leave aside all the tricks and tactics, the maze of funnel patterns and all the other grunt-level stuff the gurus will try to sell you. I want to share a pattern I've been working on for a few months that's working really well for me.…

I've done a few of these and here are a few things we've found through testing… On a more tactical level, here are some other things that have consistently boosted response, particularly with colder traffic. 1) Put the form at the end.…

Let's start this assuming you're read my other posts and that we know our market, and the niche within it we're trying to serve. We also know the pain we're trying to solve for them and, I'm assuming, we have the expertise to help them, and a tried and tested formula to get them to the result they need.…

If anyone under the age of 50 says they can't figure out how to run an email campaign, they're just being idle. Here's why. My first email campaign went out sometime in 1995.

To put that in perspective, the JPEG image format that we use for nearly all photos on the web, that was a year old.…

There are a million and one things you can tweak and test in any funnel, but from over 2 decades of testing across everything from press ads, direct mail, emails, online ads, landing pages and even phone scripts, here are some universal truths that any business should be able to rely on… Headlines are the kings of conversions
On any kind of ad, email or landing page, the headline sums up the “what's in it for me” for the reader.…

A while back, I started working on a new project – Win The Day Back – which was meant to show, from the ground up, how a successful online course business can be grown. Truth be told it's a little slow.…

The only 5 apps I left on my wifi-free Chromebook This week I pulled the wifi card out of this Chromebook to help me stay focussed on writing tasks. It trashed the Bluetooth connection as well so away form home the only way to get content on or off it is with a USB memory stick.…

What is scorecard marketing? I'm guessing you've seen one of the hundreds of pseudo-personality-tests out there on Facebook? What Sex in the City character are you? What superhero would you be? What emotional intelligence score do you have? These are the most basic forms of scorecard marketing.…