Blog

Another question from one of my Foundation Funnel customers. “My funnel is in place, thanks to your help, and I have a product that is making a bit more than breakeven on my Facebook ads. What do I do now? Start testing and optimising, or scale up the traffic?” Now I know this guy really […]

The reason why the extra effort to run A/B tests is better, and safer than just making changes “on a hunch”.

The only 5 apps I left on my wifi-free Chromebook This week I pulled the wifi card out of this Chromebook to help me stay focussed on writing tasks. It trashed the Bluetooth connection as well so away form home the only way to get content on or off it is with a USB memory […]

What is scorecard marketing? I’m guessing you’ve seen one of the hundreds of pseudo-personality-tests out there on Facebook? What Sex in the City character are you? What superhero would you be? What emotional intelligence score do you have? These are the most basic forms of scorecard marketing. We give a prospect a set of questions […]

Until now we’ve been recommending Thinkific as a platform for course instructors, with Teachable a close second. We run both platforms for different reasons and with a few clients. Today all that changed. First a bit of back-story to the strategy of choosing a platform for your course. Essentially there have been 2 choices: Sell […]

For the next few weeks I’ll be looking at the flawed decisions we make every day, the reasons behind them, and how we can get our customers to make better choices for themselves.
Todays’s example – the availibility bias.

They laughed when I sat down at Hemingway App, but when they saw the edit…

If you think your membership site runs by the same rules as a SaaS business, you’re in for a shock.

Here’s why….

Just for fun, on Sunday I rode up a 9,000ft tall mountain. Now, I’m not built for this sort of cycling, but you’d be amazed what you can do when you put your mind to it, and what you learn along the way. The mechanics of moving a bike are really pretty simple. And they’re […]

I’m not even going to mention the “G” word today. It’s my least favourite 4-letter word at the moment.   This isn’t one of those Euro-begging letters that have flooded your inbox this week, clawing for your attention like some horny drunk at 3am in a nightclub.   Because, here’s a surprise. It’s all been […]

Have you ever had a funnel fail?   Have you ever spent days, weeks, even months getting together the moving parts?   You’ve got your landing pages, videos, copy and email follow-ups. You’ve spent weeks getting the whole process on point. You’ve followed one of your guru blueprints to the absolute letter, and then the […]