Monday morning and the blank page awaits

I have a little routine on Mondays that helps me ease my way into the week. Sunday night I do a little brain dump of the things I’d like to get done by the end of the week. It’s usually way to long, so I sleep on it, then first thing Monday I plot the […]

The worst headline in the world

The great David Ogilvy once wrote: “When you have written your headline, you have spent eighty cents out of your dollar.” i.e. 80% of your effort in a sales letter should go into the headline. It’s like the subject line in an email. If you don’t capture your prospect’s interest there, you have no hope […]

How to use bonuses in your online course sales

Most online course marketers recommend using bonuses to push up the financial value of your product. But there’s a strategy behind using bonuses that can multiply your sales without needing to create any extra content.

How I survived the attack of the marketing zombies

Last week I witnessed the marketing equivalent of a zombie attack. A well-meaning chiropracter appeared in a free Facebook group asking about what text he should have on the button on his email signup form. Cue a couple of dozen undead marketing ghouls, woken from their slumber by the chance to show off their no-ledge, […]

I’m going to take away your favourite toys.

If your’re a parent, or you’ve ever had a parent (I guess that’s most bases covered?) you’ll recognise this threat. Well I’m making it now. Frankly you’ve got obsessed with marketing tech over the last couple of years and it’s time to get your face out of that screen and learn to pick up a […]

Buyers are your hottest prospects. How to keep them that way.

If there are two big opportunities to sell that most businesses miss, one of them is after you’ve just got a result for them. We know that. Most businesses forget to close the loop and move customers back into the sales loop. Maybe they don’t have a follow-on product to solve whatever the next problem […]