Blog

I’m going to take away your favourite toys.

If your’re a parent, or you’ve ever had a parent (I guess that’s most bases covered?) you’ll recognise this threat. Well I’m making it now. Frankly you’ve got obsessed with marketing tech over the last couple of years and it’s time to get your face out of that screen and learn to pick up a […]

Buyers are your hottest prospects. How to keep them that way.

If there are two big opportunities to sell that most businesses miss, one of them is after you’ve just got a result for them. We know that. Most businesses forget to close the loop and move customers back into the sales loop. Maybe they don’t have a follow-on product to solve whatever the next problem […]

How to get your customers to empty their pockets without blinking

See that receipt? That’s a £3.39 coffee. Trapped at a motorway service station with no option other than the bitter, scalding cups of tar served in McDonalds, these guys had jacked up the price by a whole £1 over what they usually charge. My reaction? A tut, a shake of the head, and hand over […]

What selling rubber willies taught me about conversion principles

Way back in the early 2000’s I had one of the best initiations into learning about online conversion that there is, running a 7 figure business that relied entirely on affiliate commissions. I was building a 2 million-name email list, and profited from it only when I made a sale or a lead for one […]

Get off the fence and start buying customers.

Another question from one of my Foundation Funnel customers. “My funnel is in place, thanks to your help, and I have a product that is making a bit more than breakeven on my Facebook ads. What do I do now? Start testing and optimising, or scale up the traffic?” Now I know this guy really […]