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How to become a Grand Master, or throw it all away

After the high of Wednesday night’s event I needed a bit of downtime last night, so I treated myself to a binge-watch of Billions. There’s a great scene in the first series where Chuck Rhoades, the District Attorney, has screwed up a case against Bobby Axelrod – a billionaire hedge fund manager accused of insider […]

All MAPPED out

Last night I gave a talk to about 40 up and coming digital marketers in London, all about increasing conversion rates when you’re selling online. I shared some foundation work I do with private clients before I even start mucking about with their ads, landing pages or emails. From the stage I could see a lot of wrinkled […]

Back to the scene of the crime…

On Wednesday night I’m giving a talk at ASOS, the UK-based online fashion retailer, which is fairly decent of them considering.. The chaos I caused the first time I worked with them (more on that in a moment). My total apathy towards fashion retail in general (more on that another day). Many years ago, around […]