Stephen Pratley’s Blog

Creating affiliate sites using Joomla

I’ve just a really great article by Kieron Donoghue about the evolution of PPC landing pages from single page gateways into fully fledged content sites to comply with Google’s Quality Score I thought I’d pull together some Of the components of the open source Content management system Joomla, that will help you build a site […]

Redesigning your blog? 5 things to consider.

I just saw a post on Kieron Donoghue’s affiliate marketing blog that he’s going through a redesign at the same time as moving from Blogger to WordPress. Kieron’s old design was the classic Blogger template, you can see it here at I actually kind of liked it, nice and uncluttered and it let the […]

I found the key to $400 CPM from AdSense Revenues

I’ve been looking at some new ways of building very niche, often local, sites that convert well in less competitive areas of SEO and PPC. The original research stared when I began work with a local commercial mortgage broker who turned white when I showed him what the top guys were paying for terms in […]

London 2012, I won’t be buying the T-shirt

This is the monstrosity that has just been unveiled as the London 2012 logo, a fragmented bit of chaos with no discernible meaning to it. The BBC announcement of the new design has already been flooded with over 300 comments, none of them positive, and the downing street petition site has been hammered all morning […]

Google to buy Feedburner

Google is reportedly looking at buying Feedburner for a reputed $100m dollar as an route to get in on the growing RSS feed advertising business. RSS is a way of pushing out the content from blogs and other news-driven websites onto other sites, or RSS readers, a little like email readers. This is a great […]

A newly revamped PR blog

I’ve just launched a new online PR blog for immediate future, my first totally custom WordPress template. The template is loosely based on the functionality of the standard Kubrick template and matches their soon-to-launch new website design. Working with Katy Howell on the project has been fascinating as she really knows her stuff about getting […]

Google Optimiser – Rubbish

This has to be the most useless service Google have come up with yet. Google offers an ‘Optimized’ option for its PPC campaigns which claims to get the most clicks for your budget. There are no promises that the clicks will make yyou a profit, but I had a leads campaign running that was for […]

WP text ads on trial

Thought I’d have a bit of a play with this plugin for selling ads off my blog. It’s just an experiment and if anyone signs up between now and end of june, all cash will go to the British Heart Foundation. I just realised I forgot all about the the London Brighton Ride, so this […]

New Google Analytics Interface is Launched

Google Analytics has had an overhaul and it’s looking pretty smooth. First off, the trend of visits is a lot easier to read. I was a bit miffed that the calendar had disappeared from th left column, but Once I saw the power of the new date selections, and the ability to compare ranges I […]

7 Email marketing tips.

Email marketing seems to be a much overlooked tool for affiliates in the UK compared to the US where affiliate marketers seem to have it somehow embedded in their DNA at birth. I always thought it was pretty simple, but after a few conversations recently I’ve come to realise that might be because I’ve been […]