Stephen Pratley’s Blog

How to squeeze more leads from your advertising campaigns

Wasn’t this easier a few years back? Not so long ago you could easily throw up a landing page, do some rough and ready SEO, or point some cheap Adwords traffic at the page and you’d have as many leads as you could handle. If you’ve seen your advertising slide,  if you’ve seen costs go up […]

A surprising split test on mobile page design

For anyone who doubts the worth of testing new designs on their website or emails, take a look at this test from “Which Test Won” I’m probably givingthe game away when I admit that: A) I got it wrong B) So did the majority of other people – most of whom are marketing “pro’s” like […]