Blog

What selling rubber willies taught me about conversion principles

Way back in the early 2000’s I had one of the best initiations into learning about online conversion that there is, running a 7 figure business that relied entirely on affiliate commissions. I was building a 2 million-name email list, and profited from it only when I made a sale or a lead for one […]

Get off the fence and start buying customers.

Another question from one of my Foundation Funnel customers. “My funnel is in place, thanks to your help, and I have a product that is making a bit more than breakeven on my Facebook ads. What do I do now? Start testing and optimising, or scale up the traffic?” Now I know this guy really […]

On Pricing…

How much should you charge for services, and when?

How to become a Grand Master, or throw it all away

After the high of Wednesday night’s event I needed a bit of downtime last night, so I treated myself to a binge-watch of Billions. There’s a great scene in the first series where Chuck Rhoades, the District Attorney, has screwed up a case against Bobby Axelrod – a billionaire hedge fund manager accused of insider […]

All MAPPED out

Last night I gave a talk to about 40 up and coming digital marketers in London, all about increasing conversion rates when you’re selling online. I shared some foundation work I do with private clients before I even start mucking about with their ads, landing pages or emails. From the stage I could see a lot of wrinkled […]

Back to the scene of the crime…

On Wednesday night I’m giving a talk at ASOS, the UK-based online fashion retailer, which is fairly decent of them considering.. The chaos I caused the first time I worked with them (more on that in a moment). My total apathy towards fashion retail in general (more on that another day). Many years ago, around […]

Rapid product research techniques

How to find out if you have a viable paying market, a product with a point of difference, and where to scout for copy ideas that your target market will bond with